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The Importance of Creating an SEM Strategy That Actually Converts
Do you want to grow your digital marketing strategies to boost your bottom dollar? Or do you need to streamline and automate your already existing digital marketing strategies so you can scale your business to the next level?
You have a successful business, but you want to take a vacation every now and then. You don’t want to worry about what will happen to your sales if you had to take some time off.
With an automated digital marketing SEM strategy, you can rest easy knowing that your business will run for you. Even while you’re sleeping or on vacation.
Read on to find out why it’s so important to create a search engine marketing strategy that converts your potential clients into paying customers.
SEM vs SEO – What’s the Difference?
You’ve heard you need to optimize your website for search engines. But what is SEM and why do you need it? Unfortunately, “build it and they will come” doesn’t apply to digital marketing.
Search engine optimization refers to creating your website to attract customers. And when done right, it can be an amazing passive way to garner attention to your website.
But you don’t want to simply build your website and then wait for people to find you. You want to take an active approach to find your customers yourself. This is where search engine marketing comes into play in your digital tool belt.
With search engine marketing you use paid advertising to draw in your potential customers. Then your fully-optimized website can do its job to convert that traffic to paying customers.
Your next customer is online right now searching for a solution to their problem. Does your business come up in their search?
Search engine marketing is one aspect of your entire digital marketing strategy. But it must have its own marketing strategy as well. You must know at a glance if your SEM strategy is working.
Do You Know Your SEM Strategy
The first step in determining if your search engine marketing strategy is working is to be able to fully articulate what your strategy is. As a business owner, you must be able to map out your strategy. And if you have a team, they must know this as well.
Have you taken the time to sit down and write out your SEM strategy? Do you know how your search engine marketing fits into your overall digital marketing plan? Once you have this information you will be able to knock your search marketing out of the park.
Valuable search engine marketing solutions include optimized keyword research, understanding your customer’s buyers journey, and a robust content marketing plan that targets your ideal audience. With these SEM tools in place, you can then create a valuable marketing plan to bring in leads every day.
Without these complementary pieces to the marketing puzzle, you will simply be bringing in qualified leads to an empty warehouse. Instead, you want to bring them into a beautiful boutique showcasing all your amazing products.
For as little as $5 a day, you can build brand awareness and generate qualified leads every day. This is especially true if you are using highly optimized keywords that your target audience is searching for. And when it comes to local search optimization, your digital advertising dollars can go even further.
If all this sounds confusing, you might want to consider bringing in a strategy expert to help guide you in the right direction. The right SEM strategist can help you create the perfect search marketing plan for your business.
KPI of Search Engine Marketing
Do you set goals every quarter for your marketing? How can you know what a successful key performance indicator is for your goals? In general, the key indicator of a successful search engine marketing plan is to generate leads.
Without leads your business is stagnant. Your search engine marketing plan must bring in leads. Then your sales team works hard to convert these leads into sales for your business. The visibility you gain from your leads will, in turn, increase your sales.
Optimized ads and a healthy budget will allow you to reach enough qualified leads to generate new sales each month. As you grow your business, this active source of leads will allow you to run a thriving business.
Set your sales goals each month and then use these goals to create a KPI for your search marketing. You need to know at a glance if your business is reaching its goals each week to ensure a successful quarter.
You will be able to reach your sales goals when your marketing campaigns can bring in qualified leads every day. And search marketing is the answer to actively finding your next customer or client.
Bring in New Customers Every Day
Search marketing is the key to bringing brand awareness to your business. You have an amazing product, and you’ve spent thousands of dollars on a beautiful website to showcase your products.
But you don’t want to wait for the right customers to come to you. With a fully optimized SEM strategy, you can rest easy knowing that your business is bringing in qualified leads every day.
Without new leads, you might as well be out of business. Your marketing strategy must include a myriad of tools and tactics. And search marketing is a key component of your overall digital marketing strategy.
I have spent a decade in digital marketing, project management, and website development. I would love to talk with you about how I can help you create a robust search marketing strategy to take your business and lead generation to the next level.
I can help you optimize your digital strategy and implement your new search marketing plan. If you would like more information about SEM strategy and how I can help you create a killer strategy, reach out to me today.