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THE PAY PER CLICK ADVERTISING BASICS

A Part of The Marketing Basics Series

What is Pay-Per-Click Advertising?

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy. This could be anything from a mobile search to a local service search to someone shopping for a gift or a high-end item like enterprise software.

All of these searches trigger pay-per-click ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Since you have to pay for each click on your ads, it's imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend

If you’re looking for additional support for pay-per-click advertising outside of what you find in this guide, my inbox is always open. I’m happy to provide feedback, schedule a strategy session, or provide references to other experts able to lend a hand in your content marketing journey.

THE PILLARS OF DIGITAL MARKETING

CONTENT MARKETING

The creation and publication of useful content designed to attract, educate, and maintain your target audience.

NATIVE ADVERTISING

Advertorials are a type of online advertisement that resembles the editorial content of the website or publication they’re promoting.

PAY PER CLICK ADVERTISING

PPC is a marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads.

Search Engine Optimization

SEARCH OPTIMIZATION

SEO is the practice of improving a website so that it becomes search engine friendly and brings organic traffic to the website.

Social Media Marketing

SOCIAL MEDIA MARKETING

The practice of promoting a product or service on social media platforms. This is typically done through a social media management platform.

Email Marketing

EMAIL MARKETING

A marketing approach that uses email as a way of marketing to and nurturing potential and existing clients.

LET'S GET DIGITAL

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