lpz_secondary_logotype_eggplant_rgb_1200px@72ppi

THE NATIVE ADVERTISING BASICS

A Part of The Marketing Basics Series

What is Native Advertising?

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.

Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive - it exposes the reader to advertising content without sticking out like a sore thumb

Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher than the original editorial content.

If you’re looking for additional support for native advertising outside of what you find in this guide, my inbox is always open. I’m happy to provide feedback, schedule a strategy session, or provide references to other experts able to lend a hand in your content marketing journey. 

THE PILLARS OF DIGITAL MARKETING

CONTENT MARKETING

The creation and publication of useful content designed to attract, educate, and maintain your target audience.

NATIVE ADVERTISING

Advertorials are a type of online advertisement that resembles the editorial content of the website or publication they’re promoting.

PAY PER CLICK ADVERTISING

PPC is a marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads.

Search Engine Optimization

SEARCH OPTIMIZATION

SEO is the practice of improving a website so that it becomes search engine friendly and brings organic traffic to the website.

Social Media Marketing

SOCIAL MEDIA MARKETING

The practice of promoting a product or service on social media platforms. This is typically done through a social media management platform.

Email Marketing

EMAIL MARKETING

A marketing approach that uses email as a way of marketing to and nurturing potential and existing clients.

LET'S GET DIGITAL

Want to collaborate on a project? Need help launching your next big idea? Send me an email below and I'll be happy to set up a time for us to connect!

Please enter your name.
Please enter a message.