Food Truck Marketing : The Basics

Using location-based marketing for your food truck is a great way to keep in front of your target audience. There are many ways to do this, including user-generated content, Social media, Email, and location updates. Learn the best ways to tell your fans where you’re at any given time.

User-generated content

Using user-generated content can boost your food truck’s visibility and sales. Post pictures of your food to social media and ask your followers to leave reviews and ratings. You can also use polls to gather insights about your customers. For example, you can ask people to post photos of their favorite dishes or daily specials. Make sure your captions are relevant to your brand.

Another way to use user-generated content is to hold contests. Offer prizes to the winners of a photo contest or a food truck contest on social media. A photo contest can help you gain new fans, as well as retain loyal customers. Another strategy is to host a food truck blog. A food truck blog can provide interesting content for prospective customers and will serve as a useful resource for marketing.

Social media

If you’re trying to get customers to come to your food truck, you need to get involved with social media. You can connect with people in your local area by posting pictures of your food and offering exclusive discount codes. You can also make a profile on Yelp or TripAdvisor and encourage people to write reviews of your food. You can also take advantage of location-based advertising, which lets you target people who use smartphones in your neighborhood.

When it comes to social media, it is crucial to post pictures and videos of your food truck. These photos should set the tone for the experience people have when they visit your food truck. They should be high-quality, and show the mood and vibe of the business. Snapchat and Vine are great for showing short videos of customers.


Email marketing for food trucks is a powerful way to reach new customers and keep current ones engaged. Unlike social media apps, email marketing lets you connect directly with the customers who already love your food truck. You can send them updates on new products, off-menu items, and exclusive discounts. You can also send them special offers through your newsletters, which will keep them coming back for more.

One of the best ways to attract new customers is to send location updates to your customers on a regular basis. Food truck fans want to know where to find your truck, how to get there, and if the truck is open or closed. They don’t want to be disappointed when they arrive at your location and discover that you are not operating!

Location updates

Using location updates as part of your geo-location marketing strategy will make it easier for you to reach new potential customers. Make sure you update your location often, and automate the process of adding new stops. This way, you can keep your followers informed about your current location as well as where you will be stopping by next. When your food truck is out and about, you can tell them where you will be, as well as share updates on social media.

It’s best to send multiple updates each time you change your location. Most truck owners send out two or three updates per new location. In addition to location updates, you should mention your arrival time and the time remaining before you finish serving.

Measuring marketing effectiveness

When determining the effectiveness of a geo-location marketing campaign, it is important to understand the short and long-term effects. The short-term effect accounts for around 10 percent to 20 percent of sales, while the long-term effect is responsible for the remaining sales. Therefore, businesses should ensure that their marketing-mix models consider the impact of both time horizons and use the appropriate methodology.