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THE CONTENT MARKETING BASICS

A Part of The Marketing Basics Series

What is Content Marketing?

Content marketing is, in short, marketing that involves the creation and sharing of digital material that does not explicitly promote a brand or product but stimulates interest in its products and services.

Ultimately, content falls into one of four major buckets:

  1. Written
  2. Audio
  3. Video
  4. Image

Now, there is some gray area between video and image when it comes to micro-animations, but overall the rule stands. 

The most essential thing to remember is that you shouldn’t create content just for the sake of creating content - your audience needs to get some kind of value from it. Your goal should always been to help them improve, whether personally or professionally, and by doing so build trust with your audience that helps to develop you as a thought leader in your niche. 

Content marketing is THE way to do that. 

If you’re looking for additional support for content marketing outside of what you find in this guide, my inbox is always open. I’m happy to provide feedback, schedule a strategy session, or provide references to other experts able to lend a hand in your content marketing journey. 

THE PILLARS OF DIGITAL MARKETING

CONTENT MARKETING

The creation and publication of useful content designed to attract, educate, and maintain your target audience.

NATIVE ADVERTISING

Advertorials are a type of online advertisement that resembles the editorial content of the website or publication they’re promoting.

PAY PER CLICK ADVERTISING

PPC is a marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads.

Search Engine Optimization

SEARCH OPTIMIZATION

SEO is the practice of improving a website so that it becomes search engine friendly and brings organic traffic to the website.

Social Media Marketing

SOCIAL MEDIA MARKETING

The practice of promoting a product or service on social media platforms. This is typically done through a social media management platform.

Email Marketing

EMAIL MARKETING

A marketing approach that uses email as a way of marketing to and nurturing potential and existing clients.

LET'S GET DIGITAL

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